A Nalgene bottle, Brooks Running apparel, and Nocs binoculars all highlight Native American artists. The products serve to amplify or benefit Native causes.
Williams’ cohort calls him ‘forceful and intimidatingly aggressive.’ They’re talking about his racing style, but he treats his bigger mission with equal vigor.
‘My Ikon: My Ride’ follows legendary snowboarder Russell Winfield and junior rider LJ Henriquez on a shared mission to diversify and grow the snowboarding community.
