Fjallraven’s bestselling backpack gets a major sustainability makeover.
Walk into any Fjallraven store, and you’re sure to see it: one wall, a motley color-splashed collection of the iconic, square-shaped Kanken backpacks. Part tote bag, part commuter pack, the Kanken has become the most iconic product from Fjallraven.
So much so, in fact, the Swedish outdoor gear manufacturer even calls it “an ambassador for the Fjallraven brand.” Originally launched in the late ’70s, the Kanken has consistently been well-received among consumers worldwide — from 2010 to 2017, Fjallraven saw sales of the Kanken increase tenfold.
And while Fjallraven has added new colors and materials, artist collabs, and charitable initiatives over the decades to keep the Kanken line fresh, 2021 will see the most sustainable Kanken to date. Launching this fall, Fjallraven introduces the Tree-Kanken, a backpack made from a new, 100% plant-based fabric called Pine Weave.
“In creating Pine Weave … we have comprehensively improved and modified the process involved — from fiber to yarn to weave to fabric and coating — creating a fabric that lives up to the high standards that are expected from all Fjallraven products,” the brand said.
Fjallraven ‘Tree-Kanken’ Backpack
