Patagonia’s Newest Bike Film Is the Best Kind of Rad

Written by Nicole Qualtieri Jun 28, 2019 10:46 a.m. ET

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In 2002, Jen Zeuner and Anne Keller moved to the Fruita, Colorado, with a couple of mountain bikes and an entrepreneurial spirit. And their love story didn’t just launch a storied pizza joint — it also helped shape a mountain biking oasis.

These days, they run a pizza joint called The Hot Tomato when they’re not ripping around the Grand Valley on their bikes.

And the beauty of this 12-minute film by Patagonia is that it’s not about the bikes, or the pizza joint, or the fact that Zeuner and Keller are married to each other. It’s about the people of Fruita and the celebration of what it means to come together. This film packs a powerful and fun punch. Take a few minutes and indulge.

Nicole Qualtieri

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Nicole Qualtieri has been writing about hunting, fishing, and the outdoors for 8 years.

From 2014-2017, Nicole worked for ZPZ Productions. There, she partnered with multiple hunting outlets and personalities on social media and e-commerce, including MeatEater, Randy Newberg, and Remi Warren. She also managed online communications for Backcountry Hunters & Anglers for nearly two years, and she spent six years prior in Corporate sales. Additionally, she served a year as an AmeriCorps VISTA volunteer in Bridgewater, MA, coordinating volunteers for a therapeutic recreational facility.

Based in Montana, Nicole is an avid hunter and angler. She’s a lifelong horsewoman and animal lover, and she’s recently ventured into the world of bird dogs with her young Boykin Spaniel, Bob.