GoLite ReGreen jacket

(Re)Green Is the New Black: GoLite’s 100% Recycled Jacket

Filed under: Apparel  Fitness 

Unwanted plastic bottles made into chic windbreakers? Be green and look stylish in the upcoming GoLite ReGreen Jacket.

GoLite ReGreen jacket

Fabric made from recycled bottles is no longer new. But using bottles typically rejected for recycling is arguably an even more eco-friendly choice. And that’s what GoLite has done to make ReGreen fabric.

Recyclers often deem green bottles trickier to reuse, and thus less desirable. But GoLite sees lemonade in those green plastic lemons. This also happens to eliminate some of the dye needed to create the ReGreen jackets. The brand claims this reduces manufacturing water consumption by up to 80 percent.

Recycled Plastic Jacket: GoLite ReGreen

GoLite’s process begins with collecting post-consumer bottles in conjunction with the Taiwan-based Tzu Chi Foundation, which operates volunteer-based recycling centers.

Once sorted, the bottles run through a complex process at the GoLite plant, resulting in a soft fabric the brand uses in its apparel. GoLite says the process actually saves energy compared to standard fabric-making.

GoLite logo
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The factory aims to be as green as possible, even separating fabric dye from water at the end of the process and converting it into bricks.

You can watch bottles become fabric in GoLite’s video explaining the process here:

The new jacket will skip the fabric dye altogether, leading to a greener, cheaper product. With a $100 price tag, the men’s and women’s versions of the ReGreen Windshell Jacket look fashionable despite comprising “undesirable bottles.”

Each jacket will contain roughly 20 recycled bottles and will be coated with Organotex Eco-DWR, a fluorocarbon-free, biodegradable, water-repellent technology that’s washed into the fabric.

GoLite ReGreen

Looks aside, the jacket also comes through on performance. GoLite advertises the ReGreen jacket at 1.6 ounces. Plus, the GoLite GoSkin print is done digitally and doesn’t look recycled. A simple hood and zippered chest pocket round out the features on the wind- and water-resistant jacket.

As a brand, GoLite has a turbulent past. But this relaunch draws positive reactions from an outdoor industry hungry for eco-friendly options. The ReGreen Windshell will debut in spring 2019 along with several other pieces in a running- and yoga-focused lineup.

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