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'Michelin Man' Figures Placed In Thousands Of Geocaches Around U.S.

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Find a Michelin Man in a geocache this fall and you could win big prizes. The tire company is partnering with Geocaching.com on a contest to find nearly 1,500 tire pressure gauges (shaped like the iconic Michelin Man) hidden across the United States.

It’s called the Michelin Quest. Use the free Geocaching App, find a gauge, shoot a “creative, adventure-inspired photo,” and tag #MichelinQuest — that’s how you enter.

Winners will get Michelin tires and a “trip of a lifetime.” Each Michelin Man gauge has a unique alphanumeric code that makes it trackable, allowing participants to re-hide the geocache.

To learn more, check out Michelin Geocaching and then go outside and find one in a nearby forest or park.

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