Kids, Parents, and Skis: Nordica Film Series Highlights Families

Nordica’s latest five-episode series focuses not on big descents or crazy stunts, but families who ski together. The first episode is live today.

Fifteen-year-old Stefano Pizzato is an elite ski racer. But he’s also a kid. Nordica’s newest series “It’s Family Time” profiles a variety of family figures who make skiing a big part of their lives.

“The inclusive and emotional campaign illustrates how skiing brings people and families together, becoming lifelong participants in the sport,” wrote Nordica in a press release.

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Episodes range from lighthearted to serious. “Mom Stoke” tells the story of a ski mom’s balance raising kids, while “Breaking Barriers,” which goes live in January, tells a Latina girl’s story about her relationship with ski culture.

You can watch them all here as they release over the coming months.

Mary Murphy
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Mary Murphy is the Managing Editor of GearJunkie and serves as the leader of Lola Digital Media’s DEI Committee.

She has been writing about hiking, running, climbing, camping, skiing, and more for seven years, and has been on staff at GearJunkie since 2019. Prior to that, Mary wrote for 5280 Magazine in Denver while working as an outdoor instructor teaching climbing, kayaking, paddleboarding, and mountain biking at Avid4Adventure. Based in Denver, Colorado, Murphy is an avid hiker, runner, backpacker, skier, yogi, and pack-paddleboarder.

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