Kids, Parents, and Skis: Nordica Film Series Highlights Families

Nordica’s latest five-episode series focuses not on big descents or crazy stunts, but families who ski together. The first episode is live today.

Fifteen-year-old Stefano Pizzato is an elite ski racer. But he’s also a kid. Nordica’s newest series “It’s Family Time” profiles a variety of family figures who make skiing a big part of their lives.

“The inclusive and emotional campaign illustrates how skiing brings people and families together, becoming lifelong participants in the sport,” wrote Nordica in a press release.

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Episodes range from lighthearted to serious. “Mom Stoke” tells the story of a ski mom’s balance raising kids, while “Breaking Barriers,” which goes live in January, tells a Latina girl’s story about her relationship with ski culture.

You can watch them all here as they release over the coming months.

Mary Murphy

Mary is the Managing Editor of GearJunkie and is based in GearJunkie's Denver, Colo. office. She has a degree in English and journalism, and has a background in both newspaper and magazine writing. Her outdoor interests span from running to sport climbing, from landscape photography to skiing to pack-paddleboarding. If she's not writing, you can most likely find her at the top of a fourteener, or in a local bakery.

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