Through ‘Remix in Motion,’ Clif Bar and multiplatinum musician Mike Posner are teaming up to raise money for social justice. And they want you to join in on the movement — quite literally.
In case your Latin is as bad as ours, “amor fati” translates to “love of fate,” or the welcoming of life’s experiences.
But it’s also the title of a new song by musician and budding mountaineer Mike Posner. And now it’s the motto behind his latest work with Clif Bar. Confused about what a nutrition company and a musician have in common?
Today, Clif Bar and Posner collaborate to launch Remix in Motion. This experimental, app-based platform is, according to the folks at Clif, “a listening experience [that] enables users to unlock the world through physical movement.”
In short: You can unlock exclusive music by logging more activity. Here’s how it works.
‘Remix in Motion’ by Clif Bar and Mike Posner
The program, available exclusively at CLIFRemixinMotion.com, pairs with the motion-detecting accelerometers in listeners’ smartphones.
“The more you move, the more music you hear … whether it’s dancing with friends, going for a daily run … any movement makes a difference,” Clif said.
Remix in Motion is the product of Posner’s recent ascent of Mount Everest. The artist didn’t set his sights on the 29,000-foot Everest simply for personal esteem. He used the feat to raise funds for the Detroit Justice Center (DJC), a nonprofit law firm.
Since 2017, the DJC has focused on legal reform as well as improving job access and civil rights equity. Notably, Posner’s summit trek raised over $250,000 for the DJC.
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