Voormi may have just engineered the next big evolution in outdoor clothing. “Smart clothes” have existed for a while now — shirts, jackets, and pants that can monitor your health, shift performance qualities, or heat you electronically.
But with Voomi’s Mij sensor technology, smart clothing takes a leap in a new direction for outdoor athletes. Voormi’s latest clothing seamlessly integrates with wireless sensors that monitor your thermal stress in real time.
For those unfamiliar with Voormi, it’s a relatively small outdoor brand based in the tiny town of Pagosa Springs, Colo. The brand launched around advanced wool apparel manufactured in the USA using Colorado-grown wool. It’s expanded from its early days, but still builds some of the nicest wool outerwear to be found anywhere.
With the launch of Mij, this mountain brand is stepping into a new, technologically advanced direction.

“What we’ve developed is a groundbreaking new textile — really a method of make — to integrate soft sensors directly inside of a textile, utilizing our Core Construction fabric technology,” Dustin English, Voormi’s chief experiences officer, told GearJunkie. He called it the beginning of a new era of full-body wearable devices.
Mij: The Beginning of Smart Clothing
Mij (pronounced ME) debuted at CES in 2025 and won a fashion innovation award. It works similarly to a body monitoring watch or ring that provides real-time data on your body’s thermal load. The idea is that if people can better control thermal stress, they can maintain better cognitive function to stay sharper and more focused on the task at hand.
For now, English said the brand is targeting this tech at first responders, firefighters, military personnel, and elite endurance athletes. Those groups benefit the most from monitoring their bodies’ thermal regulation in high-stress environments and situations.

Voormi Mij: What Makes It Different?

How Voormi Accomplished Mij
