Canada Goose takes a big leap into footwear with high-end boots that are styled for the city and built for the wild.
Canadian down jacket manufacturer Canada Goose first gained notoriety in the 1980s for making a long, fur-hooded down jacket affectionately dubbed “Big Red.” It was standard issue for scientists working at Antarctica’s McMurdo Station. The brand solidified its extreme cold legitimacy with a custom kit for the first Canadian to summit Everest. And with the jacket, it made for a record-setting Canadian dog musher who won the Iditarod and Yukon Quest wearing it.
This fall, the 65-year-old brand introduces footwear with the same DNA as its jackets. Canada Goose is starting with two models, the Arctic-ready Snow Mantra ($1,295) and a luxury performance winter hiker, the Journey Boot ($750).
Canada Goose’s Snow Mantra
The boot is designed to handle the rigors of subzero temperatures, but it’s styled for urban and city environments, according to the brand. The Snow Mantra was “tested by global adventurers, scientists, athletes, and entertainment industry professionals,” more than 40 men and women who logged hundreds of miles over 6 months.
And it made a grand entrance when I opened the box. Each pair comes in a foam-lined, crushproof, rolling, Canada Goose-branded Pelican-style hard case like the one I’ve used for years to protect my camera and video equipment when I checked it for airline travel.