The showroom opened for Outdoor Retailer’s 2023 Winter Show on November 14, and retailers, distributors, designers, media, and more trickled in. It was not the all-out, keyed-up gear and apparel frenzy that it’s been in years past. Instead, the buzz was quieter, the days were slower, and the energy wasn’t quite as electric.
We aren’t sugarcoating it: OR has diminished since its move back to Utah.
But brands still showed up: 205 booths were full of owners, founders, and reps excited to show off the latest and greatest products, materials, and services their brands have to offer. In the absence of big names like Patagonia, The North Face, Marmot, Burton, and many others, there was a lot more attention given to smaller, lesser-known companies or those up-and-comers hoping to someday compete with the big guys.
As a result, GearJunkie got the chance to interface with most of the booths and brands present. There were some innovative and forward-thinking products. There was also gear and apparel that made us scratch our heads.
And while not all of it was on the cutting edge or tip of the spear, it was largely new stuff. So, here are some of our favorites from the show that you can look forward to this winter season.
Outdoor Retailer 2023 Winter Show: The Goods
Suus Racks

Cargo boxes and truck beds make for great places to store your skis, poles, and snowboards. But the issue has always been the same: Loose equipment bounces and rolls around. Not only does that make a lot of noise, but it also bangs up your gear.
Suus Racks, a new brand out of Bozeman, Mont., has a possible solution. It designed a ski rack that universally fits any rooftop cargo box or truck bed, and that holds your gear securely in place.
The patent-pending Suus Rack is made from steel panels with rubber gasket grooves for skis and poles. They can also work with snowboards, according to the brand’s founder, but you need to have a cargo box with a higher height volume. For compatibility with truck beds, SUUS sells an adapter that appears easy to install. Notches at the bottom of the rack fit into the grooves of a box or bed and adjust to fit your specific model with small dials.
There are some roof rack organizers out there already. But none we’ve seen use such heavy-duty materials, and few are made right here in the US-of-A. The brand currently sells two models, the SR4 ($300), which can fit four pairs of skis, and the SR3 ($290) which fits three pairs of skis.
Buy Now at Suus RacksJoolca Inflatable Hot Tub

Winnerwell Pentagon Stove

Hedgehog Buddy Black Ionic i3 Boot Dryer

Sunrise E-Bike All Terrain E-Scooter

Sena Snowboard Comms Helmets

Knog Scout Travel Luggage Tag Finder and Alarm

Pondoz Ski and Snowboard Slippers

Cruz BlenderCap

Ortovox AVABAG LiTRIC Tour Backpack
