An annual evo Membership comes with demos on mountain bike and snowsport equipment, exclusive access to events and gear, and more.
Adventure retailer evo just launched evo Membership, a first-of-its-kind perks program that promises its members goods, experiences, and services for a nominal fee. The annual program will run members a cool $250, but here’s why that could be one helluva deal.
evo Membership Program Benefits
The $250 annual fee for an evo Membership will include:
- One members-only gear kit
- Three insured bike, ski, or snowboard demos
- $100 service credit to in-store bike, ski, and snowboard service counters (U.S. locations only)
- 10% discount on evoTrip adventure-travel trips
- Early announcements about special product drops
- Access to members-only events
And you can feel kind of good when you treat yourself to an evo Membership; 10% of the fee goes to charities that help children from marginalized communities get outside.
There is one catch: For now, interested gear hounds can only purchase evo Memberships in-store. Use the store locator tool to see if there’s a shop in your neck of the woods.
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“We are especially excited about this launch because we feel that it is such a strong expression of our values. Bringing people together, community impact, participating in the sports that we love, service and celebrating art and culture are all elements that come to life within our program,” said Bryce Phillips, evo’s founder and CEO.
The brand began as a retailer of premium outdoor gear for camping, mountain biking, skateboarding, skiing, snowboarding, surfing, and wakeboarding. But evo storefronts also feature art galleries and event spaces. It’s part of the company’s community impact initiative.