The Icelandic brand 66 North continues its ‘Glacier Friday’ tradition by donating 25% of its Black Friday proceeds to protect dwindling floes in its home country.
According to arctic outfitter 66 North, the company owes its history (in part) to Iceland’s glaciers. So it’s only fitting that it gives back.
![66 north 66 north](https://s3.amazonaws.com/images.gearjunkie.com/uploads/2021/11/shutterstock_716d391688.jpg)
“Glaciers dominate the landscape in so many parts of Iceland. They are the view from our home and a destination during the weekend,” the brand says. “Icelandic glaciers are one of the reasons we exist as a company, and we want to protect them.”
For the third year running, that protection will take the shape of “Glacier Friday,” a young tradition in which 66°North donates profits to protect nature. This year, the company will donate 25% of its November 26 online sales directly to the Icelandic Glaciological Society.
The Role of Iceland’s Glaciers
![glacier Iceland glacier interior](https://s3.amazonaws.com/images.gearjunkie.com/uploads/2021/11/Glacier-cave-man-iceland_Unsplashd.jpg)