LifeLabs’ new textiles aim to revolutionize sustainability for clothing and outdoor industries. And between its brand-new technology and concept of ‘New Sustainability,’ the brand might actually deliver on its promise.
Textiles are a constant in almost everything we do. They’re the fabrics we sleep in and the garments we wear throughout our days. They make up our jackets and layers on adventures and the comfort clothes we slip into at night.
We are in contact with different textiles around the clock — from cotton to polyester, merino wool, and GORE-TEX — many of which physically regulate our body temperatures as we go about our lives.
However, some regulate them far more efficiently than others.
That simple fact was the entire basis for a yearslong scientific sustainability endeavor by Dr. Yi Cui — one that promises to revolutionize the world of textiles and every industry they’re used in. This endeavor would culminate in the launch of a new lifestyle clothing brand that aims to impact the environmental footprint, not just of their customers, but of the entire planet: LifeLabs.
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LifeLabs
If that sounds like a big deal, that’s because it is, according to JJ Collier, the Global VP of Product Design for LifeLabs. In fact, he says (half-jokingly, half not), “It’s only like the single most important thing happening right now.”
Collier would know. According to his LifeLabs bio, he’s a “master of combining innovative textiles with modern design.” He’s had decades of experience working as the design director for companies like Spyder Active Sports and Polo Ralph Lauren, designing their outerwear and other clothing lines. He’s been at the forefront of clothing design and technology for most of his post-pro-snowboarding career.
When Collier joined the LifeLabs team, he says he was desperately seeking some new way to influence the industry. He was existentially contemplating the nature of textiles — where they’re made, how they’re made, their carbon footprint, and how he could help make his industry sustainable.
So when Scott Mellin, LifeLabs’ CEO, called him up and explained the concept of a company that would influence global sustainability using cutting-edge, patented, thermally efficient textiles, as well as an idea called New Sustainability, Collier was absolutely enraptured.
He says it was like he’d been waiting for that connection.
“I was so ready to have an opportunity to reimagine how we do things,” Collier says. “And then all of a sudden, LifeLabs.”
Textile Technology: ‘New Sustainability’
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Changing the Game
![Life Labs - Warmlife Life Labs - Warmlife](https://s3.amazonaws.com/images.gearjunkie.com/uploads/2021/10/Life-Labs-Warmlife.jpg)