[leadin]Belts. They hold up your pants. Not much to change, right?[/leadin]
Apparently not. A minor change to an age-old product has captured the imaginations, and dollars, of one heck of a lot of people.
Meet the MagBelt, a belt that uses magnets to adjust and secure shut. It has raised an epic $500,000 on Kickstarter.
MagBelt Design
The MagBelt’s simple but revolutionary design is appealing. Two magnets — one adjustable inside the belt, another fixed to the end — coupled with a buckle make for easy adjustment and closure with no loose ends.
The design is slick, made in the USA, and affordable at $24.
Why the popularity? Well, watch the video below, which is about the best product pitch we’ve seen yet.