Home > Apparel

The Simple Belt Idea Worth $500,000

Support us! GearJunkie may earn a small commission from affiliate links in this article. Learn More

[leadin]Belts. They hold up your pants. Not much to change, right?[/leadin]

Magbelt manufacture

Apparently not. A minor change to an age-old product has captured the imaginations, and dollars, of one heck of a lot of people.

Meet the MagBelt, a belt that uses magnets to adjust and secure shut. It has raised an epic $500,000 on Kickstarter.

magbelt small

MagBelt Design

The MagBelt’s simple but revolutionary design is appealing. Two magnets — one adjustable inside the belt, another fixed to the end — coupled with a buckle make for easy adjustment and closure with no loose ends.

The design is slick, made in the USA, and affordable at $24.

Why the popularity? Well, watch the video below, which is about the best product pitch we’ve seen yet.

Intriguing, right? Build a better belt, and the world will beat a path to your door.

With the huge success of the launch (the company hoped to raise just $7,500!), it has added some cool designs, such as the ‘Merica buckle below.

Magbelt 1

Kickstarter can be a fickle platform, but this is just the kind of product that it’s made for. There is little risk to the consumer, and a couple clever inventors have made a bundle on what looks like a solid product.

Magnet Issues?

The only flaw we can think of is the potential to wreck credit and other cards with magnetic strips, but that seems like a slight risk many are willing to take.

Or in the woods it could manipulate a compass needle — we’ve had this happen with backpacks equipped with magnets to keep hydration hoses in place.


If you’re looking for a new belt, check it out at the fundraiser page — you’ve got little to lose. But hurry, the campaign ends Sunday!

Subscribe Now

Sign up to receive GearJunkie content direct to your inbox.

Subscribe Now

Sign up to receive GearJunkie content direct to your inbox.