Today is Women-Led Wednesday, a new initiative to make it easier for people to find and support products made by women-owned or -led companies. So we went shopping.
After all, we’re in the biggest shopping week of the year. But rather than lining up at Target, starting today you can target your holiday funds at businesses with women at or near the top.
We pulled together a few of our favorite Women-Led Wednesday gift ideas at various price points for outdoorsy loved ones.
Big Spender: Skis/Snowboard
Coalition Snow
Founder Jen Gurecki just stopped by the GearJunkie office to show us her skis and boards. So we’ve got Coalition Snow on the brain, especially as the snow is falling early this season here in Colorado. Check out the new WhoDis? Freeride Snowboard.
Icelantic Skis
This established ski maker out of Golden, Colo., is known for its primo skis, bold artist collaborations, and one badass female CEO. Don’t overlook the latest Icelantic women’s apparel line either: pocket dresses, jumpsuits, overalls, ponchos, and more.
Pallas Snowboards
This Salt Lake City brand makes women’s-specific snowboards and backcountry splitboards in small batches with some wildly progressive shapes.
On a Budget: Leggings
Scout Designs
Bright, striped, colorful stretchy leggings are as fun to browse as they are to give. The only problem will be narrowing down your favorites.