[leadin]Energy drink juggernaut Red Bull has blurred the lines of branding, making huge strides in media with a magazine and popular video channel, and by running a popular race series. Now, sunglasses.[/leadin]

The high-octane brand is entering the lucrative world of high-end sunglasses in the U.S. market
Today the company announced a complete line of sunglasses, ranging from $90 “youth” models to $300 race-ready, carbon-fiber shades that will be available in the U.S. this month.
Red Bull Racing Eyewear has been available in some countries for a few years now, but this is its first push into the North American market with distributor Mad Vision.


