When Suunto launched its new Guiding Star Pendant the brand wanted to do it with a little adventure involved.
To honor all the badass ladies in the outdoors world, the company gave three of the pendants to Suunto ambassadors with instructions to pass the pendants along to women who inspired them. The recipients were then to pass along the pendant to other inspirational woman … and so on.
The jewels’ journey has been tracked on Instagram, Twitter and Facebook using the hashtag #Suuntojewel. So far, it’s shown up everywhere from mountaintops to dog sleds.
The “Guiding Star“ is made of sterling silver and has a working compass. It costs $300 and is available now in limited numbers.
Some photos showing the pendant’s journey:
—Follow the jewels on their journey by searching the hashtag #suuntojewel on social media.
