It’s official: MADE Global Bike Show will hold its inaugural roundup next year. Domestic, hand-built bikes and components will highlight the festivities.
MADE bike show organizers announced its first summit for handmade bike builders and cottage brands will go live in September 2023. The 3-day Portland, Ore., event will feature brand facetime for media and content creators, and 2 days of consumer-facing action.
What’s on tap? More than 100 framebuilders and domestic bike brands plus component and accessory manufacturers, sponsored events at signature Portland bike shops, and plenty of bustling “activations” at the show’s all-outdoor venue.
The announcement arrives just days after organizers canceled this year’s North American Handmade Bicycle Show (NAHBS). It promises to provide an engaging format and plenty of incentive for builders to attend, including no-cost booth space.
“MADE is the next evolution of handmade consumer and trade events, creating a format that is inclusive, exciting and supportive,” said Billy Sinkford, vice president at ECHOS Brand Communications.
“The event will celebrate and support framebuilders and the culture that surrounds them, and our collective goal is to bring awareness to this segment of the industry. To that end, we will be offering free booth space to all builders for the inaugural 2023 year.”
MADE Bike Show Format and Details
The show’s organizers designed its outdoor format to encourage demos for visitors and industry rides for media and pros. Meanwhile, interactive events will take place at Portland’s Chris King, Speedvagen, and Breadwinner Cycles. Registration opens fully to brands this September, but the show already disclosed confirmations from a laundry list of names.
Moots, The Pro’s Closet, Paul Component Engineering, Mosaic, Bike Flights, Schon Studio, Stinner, Abbey Bike Tools, Argonaut Cycles, WZRD Bikes, Retrotec, Btchn Bikes, Falconer Cycles, Tomii Cycle, Frontier Bikes, Bender Bikes, Bike Flights, and Monē Bikes are all on board.
In addition to free booth space for framebuilders, MADE also committed to subsidizing and offsetting bike shipping costs through BikeFlight. It also promised communications staff will “heavily” promote each builder’s work on multiple media channels.
Each framebuilder will also feature on the MADE website year-round following the show, which will help connect them with custom buyers.
Further details like ticket options and prices and specific programming are unavailable as of now. If you can’t make it to Portland next September, you can follow the inaugural MADE Global Bike Show online via REVEAL Media Conference.
