woom NOW urban commuter lifestyle bikes for kids
(Photo/woom)

woom Launches First Urban Lifestyle Bike for Kids

With its intro of the woom NOW commuter/cargo hybrid bike for kids, the Austria-based brand — much like its little riders — is growing fast.

Woom launched the first-of-its-kind urban-meets-cargo children’s bike at the 2022 Sea Otter Classic last week. The brand calls its newest model “the cycle truck” and claims it’s fully loaded and highly versatile — and that it can perform everything from short urban runs to weekend-long bikepacking excursions.

Those might sound like pretty big claims for such a small bike — here’s how the acclaimed kid’s bike specialist backs it all up.

woom NOW Urban Cargo Bike for Kids

Woom tells us that the NOW gets its super-safe and kid-aligned architecture from previous woom models. An integrated front rack and smaller front wheel are unique to the NOW. Both improvements should give the bike a higher carrying capacity than its predecessors without sacrificing its low and stable center of gravity.

Relaxed, cruiser-style geometry and upright seating add to its little riders’ comfort and safety.

woom NOW urban commuter lifestyle bike for kids

woom NOW Key Features

  • A foldable front rack with a removable inlay
  • Frame space optimized for additional bags or accessories
  • An integrated frame bag with magnetic closure
  • Dual accessory mounts on the front rack
  • A center-mounted kickstand for stable bike parking and cargo loading
  • Flat mount hydraulic disc brakes
  • Integrated lighting powered by the motion-powered dynamo hub
  • Twist-grip bell and grip-shifters
  • Durable fenders for riding in all weather conditions
  • Cobblestone-ready extra-wide tires
  • A Microshift eight-speed gear system with a narrow-wide chainring

woom Bike Sizing

  • woom NOW 4 (MSRP $750)
    • Bike measurements: 20-in./16-in. wheels
    • Age range: 6-8 yrs. old
    • Recommended child height: 45-51″ tall
  • woom NOW 5 (MSRP $800)
    • Bike measurements: 24-in./20-in. wheels
    • Age range: 7-11 yrs. old
    • Recommended child height: 49-57″ tall
  • woom NOW 6 (MSRP $850)
    • Bike measurements: 26-in./20-in. wheels
    • Age range: 10-14 yrs. old
    • Recommended child height: 55-65″ tall

If you’re still not sold on the new design, consider the third-party recognition it’s received. Though brand-new to the market, the woom NOW already has three prestigious awards for the year, including the Red Dot Design Award, Taipei Bicycle Award, and the Design & Innovation Award.

All models are available to order now. Learn more and place an order at us.woombikes.com.

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Jilli Cluff
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Jilli grew up in the rural southern Colorado mountains, later moving to Texas for college. After seven years in corporate consulting, she was introduced to sport climbing — and life would never be the same. She now works as a contributor, gear tester, and editor for GearJunkie and other outlets within the AllGear family. She is based out of Atlanta, Georgia where she takes up residence with her climbing gear and one-eared blue heeler, George Michael.