Every single day, I receive emails, media previews, and demo offers for the latest and greatest gear. New technology in a power station. The lightest puffy yet. Really, really, sustainably made shoes. It’s a lot to sift through. And not everything catches my eye as being truly innovative. But then there comes a piece of gear like Red Paddle’s “ATB Transformer Board Bag.”
While it satisfies a pretty niche group of people, this inflatable SUP-carrying system is truly innovative. It solves a common problem. And it has a ton of potential to change how people carry their SUPs.
Full disclosure: Yes, the U.K.-based paddle brand is simply updating its ATB (all-terrain board bag) with this new feature. But this is a noteworthy update. Why? Red Paddle has figured out a way to turn a clunky, wheeled, oversize paddleboard bag into a “bagless carry system.” The ATB Transformer bag is designed to be just the “skeleton.” You leave the bag behind, and instead, take just the board, the straps, and the pump.
Here’s how it works.
Gear Up With the ATB Transformer Bag

Red Paddle Co.’s ATB Transformer bag is unique in that it looks like a backpack, carries like a backpack, and even has the components of a backpack … just without the pack part.
The Transformer has a hip belt, shoulder straps, sternum straps, four different horizontal and vertical ratcheting straps, as well as adjustable straps. The weight can be easily adjusted so that it sits properly on users depending on their height. We recommend using the square strip of fabric as a platform for the bottom of the bag to support the weight above your hips (this will depend on the size and length of your SUP).


Pros and Cons
