KEEN — Known for its toe-protection athletic sandals and hiking shoes, this relatively young (but highly successful) footwear company is ready to jump feet first into the minimalist mosh pit. Product literature claims that its A86 trail shoes, with a moccasin-style design and a removable molded footbed, will let “you choose just how much you want to feel the terrain beneath your feet.” Gear Junkie review: https://gearjunkie.com/keen-trail-running-shoe

Kigo — With unisex slip-on styling, the Kigo is more of an active lifestyle surf-and-turf slipper than a real barefoot running shoe. Yet where else can you find a shoe that you can roll up and stash in your cargo pants pocket when you really do want to go barefoot? https://www.kigofootwear.com

Li Ning — The Chinese footwear giant is best known for its basketball sneakers sold in Asia. But when it recently decided to expand into the U.S., its marketing game plan was fairly obvious: “Just Do It To Nike!” Li Ning’s logo looks like an awkward knock-off of the swoosh, and its Portland showroom and store is less than a mile from the flagship Niketown. Hoping to score big with its minimalist sneaker, the 7-ounce Fremont shoe has a heel-toe drop of 10mm. In Asia, Li Ning’s running shoes are called “Flying Feathers.” https://www.liningshoes.com

Merrell — As a leading outdoor footwear and apparel brand, it made sense for Merrell to migrate over to minimalism in a big way by partnering with Vibram. Probably as a result of this marketing alliance, each of the three new Merrell minimalist shoes has “glove” in its name— Trail Glove, True Glove, and Tough Glove. All have that stripped-down, less-is-cool styling and functionality. This could be a trifecta winner. https://www.merrell.com











