This month, YETI Coolers will open its first flagship store. We peeked inside the Austin, Texas, shrine to all things YETI.

Hammers clang as workers put finishing touches on a new retail space unlike any other. YETI is about to open its flagship store.
Outside, shoppers bustle on Congress Avenue. The area is alive with the energy of a crisp clear day.
A flagship store opening is a milestone for an outdoors company, inviting consumers into a space curated by the brand. In recent years, companies from Cotopaxi, Icebreaker, and Ibex, to Fjallraven and Arc’teryx have opened high-concept retail stores in cities around the U.S.
For YETI, its store reflects the company’s Texas roots, as well as its dedication to adventure. And barbecue. And beer.