The brand name Ariat is synonymous with working Western footwear. And it continues to bring new technology to the forefront of athletes in need of boots.
I remember the first pair of Ariats I bought. I’d saved up my allowance to buy paddock boots that would replace the first pair of tall, hot, and uncomfortable rubber riding boots my parents had bought me. I could only afford the synthetic boots at that point, but they were a revelation — even in the mid-1990s.
To my young teenage brain, the gel footbeds were peak technology. And I wore these boots all summer from dawn to dusk, mucking stalls, catching a ride when I could, feeding, tacking, and caring for equines. They were comfortable, broke in quickly, and safe in the saddle. They also lasted, and this was a key point for a kid paying her own way around horses.
Today, I have (at least) five pairs of Ariats in my closet and a few equines of my own. I’d guess that at least 95% of the time I’ve been in the saddle or around horses, Ariats dressed my feet. And that’s still true today.
So, getting the chance to head to Fort Worth, Texas, to visit Ariat’s latest storefront, speak with members of Ariat’s team, and see the brand’s newest technology firsthand was, suffice it to say, right up my alley.
Ariat Stores Offer Unique Opportunity to Contrast and Compare
Back in the day, I’d buy my Ariats at the local tack shop, and if they didn’t have what I needed in my size, they could order directly for me. These days, I mostly shop online, though it’s still possible to pick up Ariats at most any farm and ranch store nearby.
Additionally, Ariat offers 10 brand stores and outlet locations across the country. If you’re in Utah, California, Texas, Florida, Kentucky, Tennessee, or Arizona, you’re in luck. I found myself in Ft. Worth’s Stockyards in Ariat’s newest brand store, and there I was able to see firsthand how the brand continues to evolve.
Maybe it’s the combination of a post-pandemic lifestyle and the rural necessity of online shopping, but it almost felt nostalgic to have an in-store experience with folks who knew the brand and offered up help on what may or may not work.
And that said, the store bustled. The few times I stopped in, the space was packed. People clamored for boots, and it showed. However, the actual product lines were limited to new, seasonal offerings. And in Texas, Ariat certainly focuses on the cowboy boot and Western wear, versus the paddock boots and breeches of my youth.
Ariat’s Evolving Technologies

Ariat, back in the day, was the first to nail hybrid performance footwear for human athletes in the equine world. It had to look traditional; it had to be comfortable. Today, that technology-forward mindset dominates its performance footwear, and it also bleeds into lifestyle footwear as well. The gel footbed that I recall continues to evolve toward bigger, better things.
The first technology that stood out to me in-store was Ariat’s Bantamweight sole. Much lighter than a traditional boot, the Bantamweight sole partners a chemical compound with wear-resistant mapping to create a durable, lightweight sole. And it’s striking just how much lighter the boots feel in hand.
The other technology that is primed for summer is Ariat’s VentTek technology for boots, which smartly (and simply) incorporates mesh into the panels of the boot and a dri-Freeze lining for the foot and sole. As someone who’s spent summers sweltering in leather boots, this is a big win.
And many of the VentTEK offerings partner with the Bantamweight sole for a lightweight, breathable boot. It’s good stuff.
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