Gerber launched the Gerber Reserve Program this month. It gives consumers a line of premium, American-made products available only online.
When it comes to knives and tools, Gerber is a big player in the industry. But the brand also wants consumers to consider it when going the more exclusive route. Earlier in 2020, Gerber even launched a custom shop to give knife fanatics more options for one-of-a-kind blades. Now, it’s taking the “exclusive” idea a step further. Enter Gerber Reserve.
The brand builds this new line exclusively in Portland. Made in small batches and sold directly to consumers, it uses “premium-grade materials” to set them apart.
What does that mean? Well, let’s take a look at the Reserve Program’s first two products: the Terracraft and Sedulo.
Gerber Reserve Terracraft
The Terracraft ($150), which hit the market in late October, is a full-size fixed-blade knife. Gerber designed it to handle “all safety, security, and survival situations the outdoors may throw your way.” With full-tang construction and an extra-thick S30V blade, this knife should take abuse while maintaining an edge.