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Field & Stream Tries to Reel in Viewers With Television Network

The brand will partner with Outdoor America to distribute original content and shows.
field & stream eric church morgan wallenCountry music stars Eric Church and Morgan Wallen have a new collaboration: Field & Stream; (photo/Field & Stream)

Field & Stream has been around for over 100 years, and now it’s entering the 21st century. The media company announced that it’s partnering with Outdoor America to launch a 24/7 television network.

The move is the latest part of Field & Stream’s growth strategy since it relaunched in 2024, with the help of big-name investors like Eric Church and Morgan Wallen.

The Partnership

Outdoor America is a streaming platform aimed at hunters and anglers. Its current programming slate includes shows like Pure Hunting, Big Buck Blueprint, and Beyond the Grid. It’s available online, through broadcast TV, and via FAST TV.

Field & Stream, which has been around since 1871, started as a print publication, and has grown through its podcasts, website, and social media.

“The Field & Stream name represents the gold standard of authenticity in the outdoors,” Nick Rhodes, CEO of Outdoor America, said in a press release. “Together we’re building a world-class outdoor lifestyle network with premium programming, dynamic partnerships and a global vision.”

The Channel

The companies have not yet announced a lineup of shows, but they’ve hinted at the type of content that will be available. According to a press release, “Field & Stream TV will bridge the worlds of outdoor pursuits and authentic American culture.”

The brand plans to work with outdoor influencers, sports figures, and musicians like Church and Wallen to produce shows. Field & Stream will release more information about the line-up at the SHOT Show in January 2026.

Man sings in recording booth
Eric Church; (photo/Field & Stream)

“We’re thrilled to partner with the Outdoor America team to launch Field & Stream TV with a powerful and immediate distribution footprint,” Doug McNamee, President of Field & Stream, said.

“This partnership allows us to tell more stories that celebrate life outdoors — through new, exclusive programming and an unmatched ability to reach audiences and sponsors across every channel. It’s a defining step in Field & Stream’s continued evolution.”

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