Around 30,000 Jeep Wranglers roam the planet wearing Tuscadero Pink paint. While it was supposed to be a limited-edition color back in 2021, strong demand has kept it available.
For 2024, not only does the Wrangler get Tuscadero, but for the first time, the Gladiator gets the pink treatment as well.
In even bigger news, the 2025 model year Jeep Gladiator will finally be available with the 4xe plug-in hybrid (PHEV) powertrain.
Tuscadero Pink Jeeps
Jeep describes Tuscadero as an “audacious, deep, and intense chromatic magenta.” I call it a shiny and bright pink. Either way, it’s a popular color!
“Our passionate Jeep fans asked for this limited-run color on Gladiator. We heard them,” said Bill Peffer, senior vice president and head of Jeep brand — North America. “Now Gladiator is both the only pickup to deliver open air freedom and the only pickup available in Tuscadero.”
The 2024 Jeep Wrangler will be available in nine colors, while the Gladiator will get eight. Both will be available in Tuscadero and new-for-2024 Anvil.
2025 Jeep Gladiator 4xe
Antonio Filosa, CEO of Jeep Brand, announced on LinkedIn: “Next year, we’ll extend that freedom of choice even further with a Gladiator 4xe option (colors to be announced) that will join the No. 1 and No. 2 best-selling plug-in hybrids in the U.S, the Jeep Wrangler 4xe and the Jeep Grand Cherokee 4xe.”
That’s exciting news! Consumers have been asking for years now for an electrified Jeep truck.
The 2025 Jeep Gladiator 4xe colors have yet to be announced. We don’t know if Tuscadero will be an option or if the color will extend to any model-year 2025 vehicles.
2024 Jeep Tuscadero Pricing & Availability
You can order a pink 2024 Jeep Wrangler until July. The color will be available on Sport, Sport S, Willys, Sahara, Rubicon, Rubicon X, and Rubicon 392 Wrangler models.
Similarly, Tuscadero is now available to order on the 2024 Jeep Gladiator through the end of the model year. Pink is available to order now on Sport, Mojave, and Rubicon 2024 Jeep trucks.
The upcharge for the Tuscadero paint on both the 2024 Wrangler and 2024 Gladiator is $895. You should start seeing both open-air freedom pink Jeeps in showrooms this summer.
