This canoe-meets-cubicle design makes one thing very clear: Pretending to work has never looked so enjoyable.
Don’t get me wrong, I’ve been working remotely for nearly 4 years, and banging out stories while sitting in a beautiful place is certainly a perk. But if your remote job is so chill you can lazily type emails while drinking a Summer Shandy from a canoe — sounds like your work life is pretty relaxed already.
Leinenkugel’s vehicular publicity stunt officially starts on July 3, when the Canoebicle becomes rentable in Denver, Milwaukee, and Pittsburgh, according to the company’s online announcement. What exactly does it look like? Presumably something close to the rendering above, as that’s the only image available at the moment.
Or perhaps Leinenkugel wants to make a bigger splash by unveiling the actual Canoebicle in 2 weeks? The rental includes a Summer Shandy six-pack with each $16-per-hour booking (a price inspired by the Summer Shandy’s 16 years of existence).
