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Get Ready for ‘Snowtober’: Consumers’ First Digital Winter Gear Show

Jonny MoseleyPhoto credit: Peter Glenn Ski and Sports
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Virtual happy hours and Zoom product demos are one thing, but a virtual trade show for the public? One small ski shop is making it happen.

The 2020 Snowtober Ski and Snowboard Show, dubbed Snowtober, is scheduled for October 16-19. And unlike every brand-to-consumer show of years past, it will be fully virtual. As of now, it’s North America’s first-ever virtual consumer snow show.

Vermont snowsport shop Peter Glenn will host the 3-day event, along with emcee Olympic medalist skier Jonny Moseley.

The event plans to serve as a celebration of skiing and snowboarding and will feature dozens of brands, manufacturer presentations, resort updates, and celebrity appearances (think Olympic athletes like Ted Ligety and industry icons like Hilaree Nelson).

Virtual Snowtober: What to Expect

Snowtober isn’t new. Peter Glenn has put on the consumer show every fall for the past 32 years. But this year’s event will take place on a “robust digital platform that invites attendees to access and experience all of the excitement of the ski and snowboard show,” according to a press release.

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So far, the show will host brands like Burton, Nordica, Rossignol, Helly Hansen, The North Face, and more. Peter Glenn Ski and Sports also said it has lined up presentations, workshops, and special consumer deals on skis and boards.

Here’s a sneak peek of the virtual show events (subject to change):

  • Friday, October 16, 11 a.m. to 5 p.m. EST
    • Presentation with skier Marcus Caston
    • Foundation training with Ted Ligety
    • Updates from Colorado Ski Country, Ski California, Ski Utah, and Ski Vermont
    • Event with Warren Miller producer Josh Haskins
  • Saturday, October 17, 12 p.m. to 6 p.m. EST
    • Presentation with Hilaree Nelson and Jim Morrison on Lhotse
    • Event with pro snowboarder Dave Downing
    • Updates from Alterra/Ikon Pass, Boyne Resorts, and Vail Resorts
    • Event with Jonny Moseley

While we’re uncertain about what resort skiing will look like this year, we do know it’s going to happen. So you might as well embrace winter and gear up.

the author wearing a Phunkshun balaclava underneath a helmet, she is gazing out over the snow

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