Road Trip! ‘Fan Van’ Rolls Out Today (free socks and beer in tow)

Tweet with the #SWFanVan tag and you could change the trajectory of a man road tripping across the U.S.

That’s the premise of the Fan Van Tour, a two-week journey sponsored by SmartWool touted as a “crowd-sourced” trip.

SmartWool employee Jeff Snow will be at the wheel. His tour kicks off today in Steamboat Springs, with a stop in Denver this evening to play table tennis at the Ace Restaurant & Ping Pong Hall.

Road trip destinations starred on map

Anyone can show up for the Denver event (free beer and socks!) as well as subsequent stops on down the road. Snow has a rough map but will deviate as per the whims of his social-media fans.

See the rough tour route on this page and on SmartWool’s Facebook page.

On July 22, the van will make a stop at GearJunkie headquarters in Minneapolis. Indeed, Snow is planning to organize a group bike ride and then camp out at our office on Minneapolis’ Greenway Bike Trail.

Monitor the GearJunkie Facebook page for details on the Monday event, we’ll have socks and a beverage waiting if you come!

—Stephen Regenold

Chill time… a major concern and initiative on Snow’s two-week trip

Stephen Regenold

Stephen Regenold is Founder of GearJunkie, which he launched as a nationally-syndicated newspaper column in 2002. As a journalist and writer, Regenold has covered the outdoors industry for two decades, including as a correspondent for the New York Times. A father of five, Regenold and his wife live in Minneapolis.