Salt Lake City’s Salt Palace was alive and bustling this week as hundreds of members of brands, retailers, and media gathered for the annual Outdoor Retailer (OR) Summer 2024 show.
Since OR left Denver in 2021 and returned to Salt Lake, the largest and most recognizable brands — Patagonia, YETI, Marmot, The North Face, and others — have declined to attend the show. That, on the heels of the pandemic, resulted in a notable downturn in attendance and general hubbub surrounding the show in recent years.
However, this year, OR may have turned a corner. At the Summer 2024 show, there was fresh excitement, new faces, smaller brands, and far less talk of “this show ain’t what it used to be.”
As a result, GearJunkie got face time with many brands, entrepreneurs, and startups that might have otherwise flown under the radar. OR has leaned more heavily into the “discovery show” aspect instead of the big brand exhibition it used to be. And you know what? We’re OK with that. It’s evolution, baby!
We stormed the floor over 2 days, bouncing around, geeking out on gear, holding meetings, and GearJunkie’s own Editor-in-Chief, Adam Ruggiero, even hosted a live podcast. We saw tons of amazing, brand-new products, but only three of them were impressive enough to earn GearJunkie’s coveted Best in Show awards.
Here are the winners.
Chamelo ‘Music Shield’

Mr. Heater ‘Fuel Keg’

Chalkless ‘Grip Enhancer’
