Top image courtesy: redronafets
Fill power, country of origin, sustainability certifications — even the species a feather came from — ALLIED Feather & Down’s tracker offers a wealth of info.
Sustainability is so in right now. And brands do their level best to accommodate increasing user demand for socially and environmentally conscious wares.
Unfortunately, a morass of varying certifications (think Fair Trade, Bluesign, organic, RDS, recycled, etc.) and hang tags can do more to confuse buyers than inform them.
That’s why this winter, ALLIED Feather & Down — one of the outdoor industry’s largest suppliers of down — launched a comprehensive tool consumers can use to learn virtually everything about their down garment’s fill.
‘Track My Down’ Transparency Tool
It all starts with a hang tag. And it’s just one more thing to rip off that puffy. This might be the most important tag you find. Each product using ALLIED down — from Mammut to Columbia, Eddie Bauer, Cotopaxi, and more — sports a unique lot number.
Customers can enter that number (or scan a QR code) on the Track My Down page to uncover the story of their down. The lot number will identify a host of info on the type, origin, and quality of the garment’s fill.
But ALLIED worked to make this otherwise dry content a lot more usable and digestible for users.
Traceable Down
- 05020618319
- 0502L18FN1028
- 13150116650
- 0204L18F1386