Jake Burton Carpenter is like the father of snowboarding. After his passing in 2019, his family and friends got started with Red Bull to make a film honoring his legacy.
The Red Bull Media House documentary “Dear Rider,” is an intimate portrait of snowboarding visionary Jake Burton Carpenter. Carpenter was one of the first pioneers of snowboarding and died in 2019 at the age of 65.
The “intimate” documentary focuses on Carpenter’s entire life and includes interviews with family, friends, and snowboarder icons, as well as home video footage of Carpenter snowboarding.
The title “Dear Rider,” itself pays homage to Jake’s beloved and loyal “riders,” the audience he addressed every year for decades on the first page of his snowboard company’s catalogs.