‘The Approach’: The North Face Spotlights BIPOC, Women, and Adaptive Athletes

Lots of action. Lots of pow. And lots of representation.

The North Face and film director Anne Cleary highlight a unique group of people in this winter film — BIPOC, female, and adaptive athletes. Despite their big talent and passion for skiing, they aren’t usually represented in film or the industry as a whole.

“The Approach” is one project aiming to change that by setting an example.

“Whether taking turns breaking trail or finding our own unique paths down, the tracks we leave behind are the perfect expression of each person’s individual contribution as well as what we can collectively accomplish,” wrote the North Face.

“Follow along these unique tracks with ‘The Approach,’ an action-driven ski and snowboard film.”

The film stars big-name athletes too: Brooklyn Bell, Vasu Sojitra, Leanne Pelosi, and Spencer O’Brien, along with rising stars Ingrid Backstrom, Emilé Zynobia, Sophia Rouches, and Anna Soens.

from left to right: ingrid backstrom, vasu sojitra, and emilé zynobia skiing in the PNW
From left: Ingrid Backstrom, Vasu Sojitra, and Emilé Zynobia; (photo/The Approach Film)

This film is sponsored by Hydro Flask, Smartwool, The North Face, Fat Tire, Subaru, and more.

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Mary Murphy

Mary Murphy is the Managing Editor of GearJunkie and serves as the leader of Lola Digital Media’s DEI Committee.

She has been writing about hiking, running, climbing, camping, skiing, and more for seven years, and has been on staff at GearJunkie since 2019. Prior to that, Mary wrote for 5280 Magazine in Denver while working as an outdoor instructor teaching climbing, kayaking, paddleboarding, and mountain biking at Avid4Adventure. Based in Denver, Colorado, Murphy is an avid hiker, runner, backpacker, skier, yogi, and pack-paddleboarder.

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