Clif Bar female athlete wrappers

Iconic Female Athletes Replace ‘Clif Bar Climber’ on Wrappers

Clif Bar unveiled its first-ever packaging change with limited-edition wrappers that feature superstar female athletes across six sports.

Ashima Shiraishi, Venus Williams, Megan Rapinoe, Lakey Peterson, Katerina Nash, and Jordyn Barratt¬†will grace the wrappers of Clif Bar‘s most popular flavors for 2020.

The sextet of iconic athletes marks Clif’s first packaging change in its nearly 30-year history. According to the California brand, the move “celebrate[s]¬†achievements of world champions and trailblazers.”

“To see myself on a Clif Bar is amazing,” said Megan Rapinoe, two-time U.S. World Cup soccer champion. “It would have meant so much to me as a kid to see a woman being celebrated for living her truth and chasing her dream. I hope it inspires the next generation to keep pushing us forward.”

Megan Rapinoe clif bar

Clif Bar Limited-Edition Female Athlete Wrappers

The six women represent a wide range of sports. In addition to Rapinoe, 18-year-old Ashima Shiraishi is one of the biggest names in climbing.

Ashima Shiraishi clif bar

Venus Williams was formerly the No. 1 ranked women’s tennis star, with seven Grand Slam singles titles to her name. Jordyn Barratt is an Olympic hopeful skateboarding icon, two-time X Games medalist, and was the first woman to qualify for and compete in the Dew Tour.

Lakey Peterson is a professional surfer ranked as high as No. 1 in the world and was the first woman to land an aerial at the NSSA women’s amateur competition. Katerina Nash is a former Olympic cross-country skier and cyclist, and UCI cyclocross world champion.

The limited-edition wrappers debuted this month and will be available online and in stores throughout 2020 while supplies last.

Adam Ruggiero

Adam Ruggiero is an all-sport activity junkie - from biking, running, and (not enough) surfing, to ball sports, camping, and cattle farming. If it's outside, it's worth doing. Adam graduated from the University of Minnesota with a BA in journalism. Likes: unique beer, dogs, stories. Like nots: neckties, escalators, manicured lawns.

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