After years of offering high-performance men’s hunting apparel, KUIU announced the introduction of a full line of hunting apparel specifically designed for women.
For context, this is KUIU’s first major effort at a complete women’s line. And, in many ways, it’s a redemptive step.
The brand is, for lack of a more perfect word, ballsy. And past trials of tongue-in-cheek humor and marketing that missed the mark earned a bit of criticism on our part.
But redemption is, of course, a beautiful thing. And this line looks to be much more than a reversal on KUIU’s part.
It’s a whole-assed endeavor, with a whole lot more coming.
We couldn’t be more excited to see the brand putting big energy into a women’s line that looks to be badass, affordable, and comprehensive.
Women’s Hunting Clothes, KUIU-Style
The initial launch consists of nine styles, including rain gear, outerwear, insulation, midlayers, base layers, and accessories. The women’s line utilizes the same technology as the brand’s heavily tested performance men’s apparel.
“Our goal was to create hunting gear that ensures all women can comfortably and confidently hunt in the most challenging and demanding environments and conditions,” says Kevin Wilkerson, VP of Brand Marketing.
The initial pieces are currently available on the KUIU website, with new items becoming available through the summer of 2022.