Born and raised as a flatlander in Chicagoland, Alex spent his summers working to save up for a season pass to the local hill, along with any trips out West he could squeeze in. It was during his travels Alex discovered his inspiration for localfreshies.com. His idea was to create the #1 website providing the local scoop on where to eat, drink and play in mountain towns throughout North America. When he’s not writing, he’s in search of the deepest snow in the winter and tackiest dirt in the summer alongside the love of his life and business partner, Jaime Pirozzi.