[leadin]It started with astronauts and fighter jet pilots. Now, a Tel-Aviv startup, LifeBEAM, is entering the cycling world.[/leadin]
Its sensor-equipped helmet uses electro-optical technology to measure heart-rate from your forehead. The readout can then be displayed on a phone, watch, or cycling computer via a wireless link.
Lazer’s GENESIS helmet is equipped with the optical sensor, which is placed on the helmet’s front and touches your forehead. The company cites the sensor “samples the blood pulse in a high frequency and transmits a raw signal to the processing unit, which is placed in the helmet’s back.”
LifeBEAM dubs the to-be-released product as the world’s first “smart helmet” for cyclists. Beyond heart rate, the company says future features could include motion/speed measurement and crash detection.
The brand is looking to raise $50,000 in funding on Indiegogo to launch the helmet to the cycling masses later this year.
—Stephen Regenold
