Industry Shoutout: Ride Concepts Highlights Its ‘Badass Women on Bikes’

Wondering who the riders are behind Ride Concepts? Meet them in this sweet staff tribute film.

For the past month, Ride Concepts has been featuring photos, stories, and highlight reels on various women in mountain biking. “As May wraps up, we decided that the best way to complete our #SheRidesEveryDay feature is to offer an inside look at the women of Ride Concepts,” the company shared. 

Ride Concepts is a Reno, Nevada-based, rider-owned bike footwear company shop. And rider-owned means their staff has extra know-how and stoke on the shoes they make.

“As women who work and play in the outdoor industry, there’s more to it than an image or girl talk. It’s a feeling, it’s support, it’s comradery. It’s rallying, and it’s getting after it,” wrote the female staff.

Three headshots in black and white of women in helmets
A few of the women on staff at Ride Concepts.

“To me, much of the juicy stuff in mountain biking can’t be captured on film because it’s felt rather than seen,” said Anne Cahill, who is in operations.

“As a woman of color, I have always found myself feeling like a minority in most of the industries I have worked for. I feel that if we continue to have more women role models in the industry, it will encourage more of us — like it did with me — to not be afraid of being part of this industry,” added Ana Rodriguez, who works in accounting.

So if you are looking for some rad inspiration of women on bikes, look no further.

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Mary Murphy
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Mary Murphy is the Managing Editor of GearJunkie and serves as the leader of Lola Digital Media’s DEI Committee.

She has been writing about hiking, running, climbing, camping, skiing, and more for seven years, and has been on staff at GearJunkie since 2019. Prior to that, Mary wrote for 5280 Magazine in Denver while working as an outdoor instructor teaching climbing, kayaking, paddleboarding, and mountain biking at Avid4Adventure. Based in Denver, Colorado, Murphy is an avid hiker, runner, backpacker, skier, yogi, and pack-paddleboarder.

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