In the Spotlight: Pelican Brand Profile

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Military, medical, rescue, and everyday adventurers alike all need to protect their gear. Whether that means keeping electronics dry, making sure beer and food stays cold, housing heavy ammunition, or protecting life-saving gear, Pelican makes a case for every life situation.

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In 1976, Dave and Arline Parker set to work in a Torrance, Calif., garage to make 100% leak-proof gear for their SCUBA adventures. More than 40 years later, Pelican employs nearly 1,300 people around the globe to make a wide array of element-proof cases.

And it’s not just divers anymore; campers, heli-rescue personnel, and the U.S. military are some of its customers.

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Founded In

1976

Home

Torrance, Calif.

Mission

Protecting all that you value.

Buying Tip

It takes a lot to break a Pelican product. But for all you overachievers out there, Pelican Products stands behind every one of its products, period. If there is a problem, call its customer service department at 800-473-5422 in the U.S. In many instances, the brand will either repair or replace your broken case.

Fun Facts

Pelican Products was founded in a garage, partly funded by a loan from the founder’s mother-in-law.

Pelican Cases are used to house underground motion detectors on the border of California and Mexico.

The Pelican 7060 LED Flashlight is the official duty flashlight of the Los Angeles Police Department.

A Pelican Case once protected a soldier’s feet from an IED that ripped the front of a Humvee apart.

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[superhead]Best-Selling Products[/superhead]

Elite Soft Cooler ($280)

The Pelican Elite Soft Cooler has a 24-can capacity and comes with a detachable padded shoulder strap for easier carrying. The steel tie-down anchors have built-in bottle openers and the front pocket is designed to store small belongings. The insulated inner walls keep contents cold for up to 48 hours.

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Pelican Elite Coolers ($200-400)

Pelican designed its hard-side Coolers to perform better than any cold locker, and be tougher than any icebox. From the latches to the freezer-grade seal and burly handles, every part is engineered to Pelican’s “extreme durability and performance standards.” Plus, each cooler comes with a lifetime guarantee. Available at REI in 20-qt., 30-qt., 50-qt., and 70-qt. capacity.

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Marine Case for iPhone ($60-70)

The Pelican Marine case shields smartphones from the elements: water, snow, dirt, and dust. The sub-half-inch-thick shell protects the phone body and screen from scratches, impacts, and drops. And it is tested “for complete and continuous submersion under water.”

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[splash-headline]Coming Soon[/splash-headline]

Pelican told us to look for a new Mobile Protect pack line launching in October. The category will include a 20L daypack, and 25L and 35L backpacks. And there will be two duffels: a 40L with convertible backpack straps, and a massive 100L standard duffel.

The category will range from $100 for the daypack, up to $200 for the 100L Travel Duffel.

Mobile Protect will sport weather-resistant 1000d nylon construction and foam padding protecting high-impact zones.

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