Patagonia Founder Yvon Chouinard Tells ‘Some Stories’ in New Book

Patagonia founder Yvon Chouinard has led a fascinating life and tells wonderful stories about it in his latest book, ‘Some Stories: Lessons From the Edge of Business and Sport.’

Rock climber. Inventor. Environmentalist.  Outdoor industry billionaire businessman. Call him what you wish, but Yvon Chouinard has walked a remarkably unique path through 80 years of life, adventure, and business. And now, the leader of the apparel juggernaut Patagonia is sharing his insights and wisdom in a compilation of tales, “Some Stories: Lessons From the Edge of Business and Sport.”

Released in April, “Some Stories” shares some of Chouinard’s favorites tales from years of reflection. Incredible illustrative photos, many never published before, accompany the insightful writing.

‘Some Stories’ Available Now

Following Patagonia’s environmental ethos, the 464-page hardcover is printed on 100 percent post-consumer-waste recycled paper. It has more than 200 photos and is in full color.

We’ve just begun flipping through the beautiful book. It’s a gorgeous conversation starter for the coffee table, filled with nuggets of wisdom from one of the world’s most compelling leaders of business and outdoor sport.

Pick up a copy from Patagonia or Amazon.

Sean McCoy

Editorial Director Sean McCoy is a life-long outdoorsman who grew up hunting and fishing central Wisconsin forests and lakes. He joined GearJunkie after a 10-year stint as a newspaperman in the Caribbean, where he learned sailing and wooden-boat repair. Based in GearJunkie's Denver office, McCoy is an avid trail runner, camper, hunter, angler, mountain biker, skier, and beer tester.