Salewa brand hikers

Pay It Forward: Salewa Starts Giveaway for Thru-Hikers

Free shoes for a year from Salewa for anyone who plans to thru-hike? Count us in.

Today, Salewa North America unveiled plans for its inaugural Thru Hiker project. The project offers 10 hikers the chance to win a host of Salewa products and free shoes for a year. All they have to do? Write about their plan to thru-hike one of these trails in the U.S.

Salewa is specifically looking for hikers who have plans to hike the Pacific Crest Trail, Continental Divide Trail, or Appalachian Trail. If that’s you, simply apply on the brand’s site.

Signup will run for a month, then Salewa will select 10 winners. Winning thru-hikers will receive a full head-to-toe product kit from Salewa, including apparel, headwear, the new Alptrek backpack, and free shoes for a year.

Salewa gear kit

“The Thru Hiker project is the biggest campaign we’ve done yet in the U.S.,” said Ross Herr, sales and marketing manager for Salewa North America. “We’re rolling out some exciting new products this spring, and we want to get it in the hands of the core users first.”

Salewa Giveaway Perks

Getting gear to support your thru-hike adventure is already a big deal. But in addition, each winner will also become an official #SalewaShoeAngel, a trail fairy with the power to give out free shoes to fellow hikers. So if you aren’t one of the 10 winners, you can still get free gear as long as you’re hiking.

“Anyone completing one of the major thru-hikes in the U.S. is clearly committed. We want to give them the opportunity to pay it forward along the way,” said Herr. Free gear, sharing the love, and encouraging people to live active lifestyles? We like Salewa’s plan.

For more information about the Thru Hiker project and to sign up, visit

Mary Murphy

Mary is based out of GearJunkie's Denver, CO office. She has a degree in English and Journalism, and been writing professionally for over five years. Her outdoor interests span from running to sport climbing, from landscape photography to skiing to pack-paddleboarding. If she's not writing, you can most likely find her at the top of a fourteener, or in a local bakery.