Chevrolet has found its Lead Dream Chaser. A Michigander and environmental activist known as The Great Lakes Litter Lady has won Chevrolet’s contest and will get $100,000 as well as 3 months with a 2024 Chevrolet Trax to help her keep on working to clean up the Great Lakes.
The Lead Dream Chaser contest started last January. Chevrolet said it was looking for someone who wanted to go after that passion project or pursue a lifelong dream. More importantly, the company wanted someone who could make good use of the 2024 Trax to help them do it.
Chevrolet partnered with Everette Taylor, the CEO of the fundraising site Kickstarter, in order to help find the right person.
Meag Schwartz, who Chevrolet says is known as The Great Lakes Litter Lady, is the grand prize winner. Her video submission was chosen from hundreds of video submissions by a team of judges, including Taylor.
This is a dream come true. The funds and Chevy Trax will go a long way in helping us achieve our goal of protecting and enjoying the Great Lakes. Thanks to Chevrolet for this once-in-a-lifetime opportunity, and I encourage everyone to follow @greatlakeslove to see the dream unfold in real time.
Meag Schwartz