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Great Lakes Litter Lady Named 2023 Chevy Lead Dream Chaser

The head of the Great Lakes Cleanup Group will use a 2024 Chevrolet Trax and a cash prize to help clean up the Lakes and their basin.

Chevy Trax Lead Dream Chaser winner, Meag SchwartzView of Meag Schwartz speaking at a Great Lakes cleanup event; (photo/Chevrolet)
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Chevrolet has found its Lead Dream Chaser. A Michigander and environmental activist known as The Great Lakes Litter Lady has won Chevrolet’s contest and will get $100,000 as well as 3 months with a 2024 Chevrolet Trax to help her keep on working to clean up the Great Lakes.

The Lead Dream Chaser contest started last January. Chevrolet said it was looking for someone who wanted to go after that passion project or pursue a lifelong dream. More importantly, the company wanted someone who could make good use of the 2024 Trax to help them do it.

Chevrolet partnered with Everette Taylor, the CEO of the fundraising site Kickstarter, in order to help find the right person.

Meag Schwartz, who Chevrolet says is known as The Great Lakes Litter Lady, is the grand prize winner. Her video submission was chosen from hundreds of video submissions by a team of judges, including Taylor.

This is a dream come true. The funds and Chevy Trax will go a long way in helping us achieve our goal of protecting and enjoying the Great Lakes. Thanks to Chevrolet for this once-in-a-lifetime opportunity, and I encourage everyone to follow @greatlakeslove to see the dream unfold in real time.

Meag Schwartz

Schwartz is the founder and CEO of Great Lakes Great Responsibility. She has degrees in biology and environmental science and is a coordinator with the Northeast Michigan Great Lakes Stewardship Initiative, a group that works to educate to help protect the lakes and other natural resources.

Hauling Trash by the Truckload From the Great Lakes

Great Lakes Great Responsibility has so far removed more than 200,000 pieces of trash from the Great Lakes basin. The group is both looking to expand the amount it collects and reduce the amount of new litter and trash.

When Chevrolet delivered the good news, Schwartz said that it was time to take the Trax on the road, to head out for a Great Lakes cleanup road trip.

Meag Schwartz and Great Lakes Great Responsibility will be showing off what they do with the 2024 Chevrolet Trax. You’ll be able to follow the cleanup journey on the group’s social media channels including TikTok, Instagram, and Facebook.

Thanks to the new Trax and cash from Chevrolet, Schwartz will be able to turn her cleanup efforts into a full-time role, at least for a few months. Her tenure as Lead Dream Chaser starts in May.

You can learn more about Great Lakes Great Responsibility and the group’s cleanup efforts at greatlakeslove.org.

Chevrolet Trax Lead Dream Chaser

Chevy 'Lead Dream Chaser' Contest: $100,000 and 3 Months With a 2024 Trax

Chase your dream passion project by entering Chevy's 'Lead Dream Chaser' contest. If selected, you'll get $100K, 3 months with a 2024 Chevrolet Trax, and share it all on social media. Read more…

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