Fifty-five years ago, two former Mercedes engineers started the company that now gives us Teutonic beasts.
Mercedes-AMG is marking 55 years with four special editions. Based on the 2023 AMG GLE SUV and Coupe, this paint and trim special-edition package will be offered in just 55 examples of each of the four. They’ll arrive at U.S. dealers starting later this year.
From Engine Builder to Performance Icon

The company AMG was first formed back in 1967 by former Mercedes-Benz engineers Hans Werner Aufrecht and Erhard Melcher. Their names brought the A and M to the company name, with the G from Aufrecht’s hometown of Großaspach.
AMG’s original business was designing and testing racing engines, but by the early 1970s that had expanded to making go-fast parts and fully custom versions of standard Mercedes-Benz road cars.
By 1993, AMG had such a high-profile building modified Mercs that Benz parent Daimler signed a deal to sell AMGs directly from Mercedes-Benz showrooms. By 1999, Mercedes-Benz had bought a controlling share in the company, and Mercedes-AMG cars were leaving Mercedes-Benz factories with more power and bold styling to create a performance halo atop the Mercedes brand.
Fifty-five years from the company’s founding, it’s hard to imagine AMG not being part of Mercedes-Benz.
AMG Now a Key Part of Mercedes-Benz

Special Paint, Graphics, and Cabins

