As the company’s largest-yet ReBird Service Center, the new store will offer product repairs, education, re-waterproofing, and other services.
The American economy has long operated on a “take-make-waste” model. The term refers to a system in which goods are often bought new, used briefly, then tossed as soon as they tear or show a slight problem.
To shift toward a more circular and sustainable economic model, Arc’teryx just opened its largest-ever service center in Boulder, Colo. It’s the first of four new service centers planned for this year. Additional stores will open in Tokyo, Marunouchi, Beijing, and Vancouver before the end of 2022.
Arc’teryx ReBird Service Centers
As a hybrid model, the new locations combine traditional retail with services for assessing, repairing, and reselling products. Arc’teryx calls them ReBird Service Centers.
The brand said, “ReBird is an organization-wide commitment to shift away from a take-make-waste economy by continuously seeking to adopt and evolve a circular way of operating. It also contributes to the brand’s targets to reduce greenhouse gas emissions intensity by 65% by 2030.”
Arc’teryx’s Boulder location represents only the second such center in the U.S. and the third in the world for the outdoor apparel company.
Situated on Boulder’s historic Pearl Street, the store “will act as a hub for the mountain athlete and community in Arc’teryx’s first foray into the city,” the company said in a news release.
“Arc’teryx’s ReBird platform encourages clients to wear their gear for as long as humanly possible,” ReBird VP Dominique Showers said in the release.
A Commitment to Keeping Gear Alive
