Spruce founders Eli and Leah together holding their puppy
Photo credit: Spruce

The Next Big Things in Outdoor Gear: Moosejaw Announces Startup Competition Winners

Moosejaw’s competition to fund outdoor startup brands has finally chosen its winners.

Last month, we announced Moosejaw’s finalist lineup for its Outdoor Accelerator competition. The competition, hosted by Moosejaw, is aimed at boosting startup companies and increasing diversity within the outdoor industry. Whittling down the finalists consisted of an official judging panel and a round of public voting.

Fan-favorite voting amongst the 10 finalists ran through Feb. 26. Moosejaw received nearly 10,000 votes, ultimately electing four winning companies to take part in the Accelerator program. And now, Moosejaw has tallied the votes and announced the top winners.

Without further ado, here are the startups that came out on top!

Outdoor Accelerator Winners

SheFly Apparel

SheFly pants for women with "pee" fly

“Pants for when women have to ‘go’ outdoors.”

Founders: Georgia Grace Edwards, Bianca Gonzalez, and Charlotte Massey

Based in: Vermont

Products available: Two models of pants; pre-orders full, waitlist available


Pathloom campsite trip planning program on laptop sitting in forest

“All-in-one solution for outdoor discovery and trip planning.”

Founder: Ankit Jain

Based in: California

Products available: All-in-one trip planning app; beta version available now


Spruce leash bag gear on log with dog looking at it

“Beautifully designed dog gear focused on innovative features.”

Founders: Elijah and Leah Wiegmann (and their dogs)

Based in: Pennsylvania

Products available: Over eight products (leash bag, leashes, dog beds, and more); available now

PACT Outdoors

PACT outdoors bathroom organizer bag

“Innovative bathroom kits for your outdoor adventures.”

Founders: Jake Thomas and Noah Schum

Based in: Colorado

Products available: Outdoor bathroom kit organizer; coming soon

This is the second year of Moosejaw’s Outdoor Accelerator competition. The winning startups will participate in an 8-week intensive business mentoring program, free legal consultation and connections to investors, a product launch on Moosejaw, an article on GearJunkie (yours truly), and more.

Congrats to the winners, kudos to everyone who participated, and thanks to everyone who voted! Stay tuned for our features on the winning brands.

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Mary Murphy

Mary Murphy is the Managing Editor of GearJunkie and serves as the leader of Lola Digital Media’s DEI Committee.

She has been writing about hiking, running, climbing, camping, skiing, and more for seven years, and has been on staff at GearJunkie since 2019. Prior to that, Mary wrote for 5280 Magazine in Denver while working as an outdoor instructor teaching climbing, kayaking, paddleboarding, and mountain biking at Avid4Adventure. Based in Denver, Colorado, Murphy is an avid hiker, runner, backpacker, skier, yogi, and pack-paddleboarder.