29er wheels get huge upgrades- 29 inch wheels get lighter, stronger and wider. Super-wheels from all of the big players were seen on the Sea Otter grass. Shimano’s XTR, ENVE’s new M series, SRAM’s rise wheels, Reynolds Black Label as well as new stuff from DT Swiss and FSA.
Most of these companies are pushing the boundaries by also moving to tubular, but there is not a lot of rubber available so be careful if you are an early adopter. Only Tufo and Dugast make the rubber that when combined with these wheels make the fastest race wheels on the planet.