Carnage! ‘Cheese Roll’ Is Stupidly Awesome

Every year, in Glaucestershire, England, thousands of people turn out to watch others sprint down the steep Cooper Hill in pursuit of a run away log of cheese.

For real. They do this. For honor. For glory. For the cheese.

cheese run 3

Apparently, the “winner” of this event gets to keep the dirty cheese wheel. Last I checked, a cheese wheel costs about $20. A torn menisucs, on the other hand, will cost you several grand and a life of crunchy-knee (I know this one first hand).

So, I guess they’ve done the math, ’cause these folks really commit! Also, there seems to be a fair chance of being tackled by a rugby team.

cheese run 4

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