It’s New Belgium Brewing’s 30th birthday, and Chaco is bringing something special to the party.
This isn’t the first time that brands from two markedly different industries have come together in the name of commemorative hoopla. But some of our favorite collabs come with the pretense of adventure and a bit of a buzz.
With today’s launch of Chaco x New Belgium 30th Anniversary Collection sandals, the shoemaker and brewer deliver just that.
“We’re stoked to partner with our friends at Chaco on two limited-edition sandals that celebrate New Belgium’s 30th anniversary,” said Heather Johnston, New Belgium director of retail and operations.
“It’s been an amazing, wild ride, and we can’t think of a better way to honor our fans and pay tribute to three decades of brewing world-class beers than with these sandals designed for life’s human-powered adventures.”
Chaco x New Belgium 30th Anniversary Collection
The anniversary collection offers two limited-edition prints: Wild Mountain Taupe and Wild Ride Amber.
The prints dovetail New Belgium looks with Chaco functionality. Artists behind the fresh graphics looked to NBB’s Wild Ride Amber IPA and 30th Anniversary Wild Ale. Wild Mountain Taupe depicts a lowkey mountain print with NBB’s blue, red, and white palette; Wild Ride Amber features bold striping.
Both anniversary prints are available in Chaco’s Classic Z/1 sandals ($110) and Chillos slides ($65). And based on how quickly last year’s limited-edition beer sandals flew off the shelf, you’ll want to grab yours today.
The all-vegan-material Z/1 sandals and Chillos slides come standard with adjustable straps, podiatrist-certified PU midsoles, and 3mm grippy rubber outsoles. That means these puppies heed the call to adventure yet pair nicely with summit beers.
We might need one of each.