Home > Motors

Rivian Highlights ‘Gear Guard’ Security System With Friendly Stop-Motion Yeti

Stop-motion cinematography is old and analog, but it is still very cool. Rivian uses it to great effect here to promote its high-tech gear security solutions on its all-electric pickup, the R1T.

Support us! GearJunkie may earn a small commission from affiliate links in this article. Learn More

Call it an ad or call it a movie. But, we call it very cool!

Rivian teamed up with Foster Huntington and his Movie Mountain film studio to create this really fun stop-motion mini-movie. It brings the company’s impressive Gear Guard security system to life in the form of a very friendly Yeti character.

Rivian Gear Guard stop-motion

In a short post about the film, Rivian says, “Our furry friend’s spirit was born out of a desire to add security in smart and friendly fashion, without operating from a place of fear.”

The movie is made using dioramas and models and traditional stop-motion cinematography combined with the latest technologies. Huntington stays he’ll let us all in on more of how this fun project was created on his Instagram soon.

Rivian Gear Guard stop-motion

The sets for this stop-motion film were quite large. The café scene was shot using a 20-inch-long — 1/12th scale — model of the Rivian. The driving scenes were made using a smaller 1/20th scale model of the R1T.

It took 24 individual pictures to make up each second of this film. That’s over 3,000 images, each with slight adjustments to the set to create motion, to make this short film come to life.

Also, for $40, Rivian sells a plush version of its Gear Guard Yeti. Check it out here.

Runtime: 2 minutes, 15 seconds

rivian 1t gear guard security system

Rivian 'Gear Guard' Secures and Watches Over Your Outdoor Equipment

Rivian now offers Gear Guard, a smart, comprehensive family of antitheft hardware and software for its R1T adventure trucks.  Read more…

Subscribe Now

Get adventure news and gear reviews in your inbox!

Join Our GearJunkie Newsletter

Get adventure news and gear reviews in your inbox!