Smokey Bear has been working to prevent wildfires since he was “born” on Aug. 9, 1944. And up until now, the furry woodland icon has spread his forest-friendly message bear-pawed.
But all that changes today, when KEEN drops its new Smokey Bear-influenced sandal. The Newport has been a KEEN icon for as long as the brand has existed.
Now, Smokey lends his lovable yet stern countenance to it.
This partnership “aims to support Smokey Bear’s mission by helping educate people on preventing human-caused wildfires,” KEEN said in a press release.
To support that, the brand will use a portion of the proceeds from the sandals to fund national wildfire prevention programs.
